Steph Curry: From the UA logo no longer.

This episode is all about that Steph Curry and Under Armour split, which may be part of the biggest sports marketing blunder of all time. 

Host: JJ Smith

Producer: JJ Smith

Sponsored by ________________. (Your name here.) 

Made in Phoenix, Arizona @Magnetry Studios

https://nicej.buzzsprout.com

Nice J is a basketball pod for hoopers.  A hoops pod for basketball fans. 

Chapters

• 1:16 The Details of the Steph Curry / Under Armour Split.
• 4:52 Curry's Career and an Aggressive Sports Brand.
• 8:16 How Exactly Did Nike Lose Curry in the First Place?
• 10:30 Nico Harrison is Involved? THAT Nico Harrison?
• 11:49 How Exactly Did Under Armour Win?
• 15:22 It's Always a Great Time for Great Timing.
• 18:04 The Signature Shoe Arms Race.
• 20:35 Under Armour's Troubles.
• 24:57 Failure 1: Marketing.
• 31:24 Failure 2: Product.
• 33:56 Failure 3: Lack of Imagination.
• 36:30 So What Now?